Last week, we did an interesting and helpful idea mapping exercise which facilitated narrowing down my thoughts. In a nutshell, Alan and I want to gamify the process of planting, cooking, and dining in order to rebuild the connections between nature and ourselves.
Why do we want to gamify?
To quote BJ Fogg’s Behavior Model, it shows that that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. In the context of my project, people’s hectic life stop us from connecting to the food we eat and make us have less time to enjoy our meal. In other words, the busy life makes these things “hard to do”. However, I believe we, as human beings, still have the motivations to understand how the food came from. As a result, we have to simplify and gamify the process. For example, we can create something to become an anxiety reliever other than Netflix.
Besides, gamification is the easiest way to convey the message. In one of Jamie Oliver’s videos, he showed the producing procedure of chicken nuggets to allow the kids to understand how does one of their favorite food come from. Although this is not a gamification, I think this visualization also exemplify the importance of transforming invisible facts into digestible and sensible feelings.